Until I started writing this blog and thinking up ways to attract viewers to my webpage, I never realized how much time, energy and resources were being committed to teaching people around the world how to optimize their web content so that search engines not only could find it, but hopefully, better rank it. And although there’s nothing new and nothing wrong with figuring out how to best compete in whatever marketplace you’re in or want to be in, the somewhat forced and repeated use of “keywords, key phrases and tags” to optimize one’s placement within search engines, at times feels less like optimization and more like… manipulation.
Learning SEO Through Earning Your Attention
At the moment it feels almost contrary to my objective of producing content that actually matters. (I guess it would be fair to say I’m taking my first baby steps.) So while I’m figuring out how to better manage within the search engine optimization (SEO) marketplace, I ask that if you find me making missteps by repeating myself more often than usual, know that I’m not trying to waste your time. I likely am just trying to earn your attention.
Of course earning your attention through the internet is both a big deal and a big business. Until today I had no idea that images that are posted within one’s webpage are more likely to get noticed if they are distinguished with “alt tags”. Not only do these tags enable search engines to identify them, but they also enable visually impaired people to read or better understand what’s on the image through their screen reading browsers. Here’s a terrific, easy-to-follow article from Yoast which explains how and why to use alt tags in order to improve search engine optimization: 🙂